service details
DIGITAL ANALYTICS
People engage with the material on blogs and social media networking sites through subscribing to Facebook pages, following Instagram accounts, following Twitter profiles, and watching videos on YouTube. In order to tailor the material for each voter based on their browsing history, interests, and patterns of content consumption, social media networks use AI and algorithms. Political Parties or Politicians can understand these patterns of content consumption and responsiveness through the means of Digital Analytics.
| Descriptive Analytics | On the basis of consistent analysis of the insights, politicians or political parties might modify or reengineer the content strategy to bring better results. |
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| Predictive Analytics | Using this, we can determine whether people will favour a particular political figure or candidate. Big data analytics allows us to forecast the results. |
| Prescriptive Analytics | On the basis of consistent analysis of the insights, politicians or political parties might modify or reengineer the content strategy to bring better results. |
Our initiatives for successful political campaigns in India include establishing our mission, learning about the voter segments, fixing and adhering to a budget, choosing the right media for reaching voters, focusing on the voters’ involvement in campaigning, conducting political surveys, and much more.